LuxGaming and Optical provider Zenni have extended their agreement into 2020!
Zenni will operate in tandem with their partners to produce content designed “to benefit the entire gaming community” and promote eye health education such as the technology inherent in its blue light blocking lens line, Blokz. Moreover, the company will debut its gaming-dedicated social media platforms to highlight events, giveaways, limited-edition collaborative products, and other goods pertaining to its partners.
Sean Pate, Brand Communications Officer for Zenni, commented on the expansion in a release: “We’ve been extremely pleased with our initial foray into esports and are looking forward to collaborating more with the community to educate and reinforce the importance of eye protection when gaming. We believe our Blokz lens technology has an endemic place within the esports world, and we’re eager to share its value with a larger audience in 2020. Whether you’re a pro player or casual gamer, Zenni Blokz protect your eyes from blue light and help reduce eye strain to improve performance.”
The optical retailer plans on broadening its activations at gaming events once live operations resume following COVID-19. The release also noted that Zenni intends to keep “building its roster of influencers” which is said to be strengthened by the Pittsburgh Knights and its partnership with Grammy Award-winning rapper Wiz Khalifa.